Storytelling for video marketing doesn’t have to be boring. Most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience.

Published in 2004, Christopher Booker’s “The Seven Basic Plots: Why We Tell Stories” reportedly took him 34 years to write. A deep dive into the psychology behind how and why we tell stories, the book thoroughly details the seven different storytelling tropes, rooted in Jungian analysis. According to Booker, all the stories ever told can be divvied up across these seven categories:

  1. Overcoming the Monster.
  2. Rags to Riches.
  3. The Quest.
  4. Voyage and Return.
  5. Comedy.
  6.  Tragedy.
  7. Rebirth.


Credits / read more: Truecribe