Can fashion communicators and social media fashion influencers shift the narrative and align their communication to the 1.5C target of the Paris Agreement and the SDGs?
This Playbook prepared by UNEP supports them in doing so.It invites all fashion communicators to contribute towards the transition, showing them how to take action through:
1) countering misinformation and greenwashing,
2) reducing messages perpetuating overconsumption,
3) redirecting aspiration to more sustainable lifestyles, and
4) empowering consumers into their role as citizens to demand greater action from businesses and policymakers