At the MIT Climate Change Engagement Program, they’ve been answering climate questions for the past five years, through our short-form podcast series, their quick, easy-to-understand explainers, and most directly through the Q&A series Ask MIT Climate, in which MIT experts help them answer reader questions from around the world.
Through the terms that bring people to their website from online search engines, the questions readers send by phone and email on a daily basis, and their research into frequently-used search terms on the web, they have a finger on the pulse of the climate questions people are most motivated to ask.
The climate communication experts have noticed some trends that could help all climate communicators reach people where they are, with information and perspectives that will help us on the road to a decarbonized society.
Article by Aaron Krol, Climate Communications Coordinator, MIT Environmental Solutions Initiative, at https://climateaccess.org/