Here is a very interesting infographic explaining what types of media people choose, based on their age. It is based on a research run in the USA and the UK during the period of social distancing restrictions, due to COVID-19.

A lot of the findings are useful to anyone engaged with designing environmental communication, or any type of communication: What types of media appear to be more appealing to the generation Z, as opposed to the Millennials or older people? As an environmental campaigner how many of these media types do you systematically use?

Source: Visual Capitalist

Read the full article here.