New products  and technologies  must pass through the “valley of death” before they reach the market. Many never make it out, and sometimes that’s ok,  if they don’t work, don’t fill a need, or for any number of reasons.

One of the fields where this problem is most pressing is zero-carbon technologies. Why zero-carbon ideas are vulnerable to this trap? What can we do to change it? Explore more in this video of TEDEd.

Watch the video from here

Credits: Directed by Lisa LaBracio Animation and art direction by Luísa M H Copetti, Hype CG