Many consumers in Sweden want to make climate-smart choices but say that they lack the knowledge and support to do so. TheÂ Climate Right project in Uppsala, Sweden, set out to change that, by making it possible for people to measure and reduce their climate impact.
Using a free app developed for the project, participants were able to track their climate impact through their choice of food, mode of transport and way of living, encouraging them to live in a climate friendly way. The app collects a userâ€™s consumption data, estimates their climate footprint in all consumption areas, and presents the information on the userâ€™s screen. The Climate Right project was launched in 2015 by Swedenâ€™s largest grocery retailer, ICA, and one of the largest housing companies, Uppsalahem.
The project proves that increased awareness about day-to-day choices has a significant effect on individual carbon footprints and can inspire people to live more sustainably.
Breaking old habits and changing ingrained behavior is difficult. In order to lessen our impact on the environment and address climate change, we all need to change how we produce and consume products and services. Many Swedes say they want to learn more about what they can do to help stop climate change but they donâ€™t know where to begin. Many people donâ€™t know how to cut their emissions since they donâ€™t know how high they are or what causes them.
In March 2015, the residents of one of Uppsalahemâ€™s apartment buildings were invited to test the Climate Right app for six months, receive a variety of climate-friendly services and offers, and learn how to limit their climate impact....
- Participants cut their home, food, and transportation emissions by 31%, on average.
- Each participant in the Climate Right project reduced their CO2 emissions by 1.6 tonnes. If all Swedes were to do the same, it would equal approximately 16 million tonnes of CO2 â€“ which is more than half of the half of the 30 million tonnes of emission reductions Sweden is targeting for 2020.
- Transportation was where participants were able to make the biggest impact â€“ decreasing their collective emissions 58%.
- 53% of the participants report that they have made changes to reduce their climate footprints that have led to cost savings.
Read more on the results of this inspiring initative:
Unfortunately, so far (Nov 2016) the application existe only in Swedish languge. Let's hopeit will be soon available in English...